One of the more challenging things we do in life is to build groups around things that need to get done. Some of us are good at this. They are “organizers”. They love nothing more than getting people together for events, parties, whatever. But most of us don’t list that as our main strength.
And yet we need to get better at it these days. Why? Because if we don’t form groups around what we like to do, we will be put into groups whether we like it or not. Create an agenda or someone else will give you one. This is the second big area in my “Take Five” model. It is where you take your individual skills sets and use them to build focus in groups. The idea is to move groups to the next steps.
So let’s assume you have a project idea. Like, for example, getting more tourists to come to the city of Tartu (where I happen to live). It is a great idea. Tartu business needs the added revenue. And there are groups of people who might want to visit (including Scandinavians and Russians and other Balts). So what do we do?
In the old days, you would hire a marketing consultant who would — for a hefty fee — put together a project idea for you. Can’t we do that ourselves_ We can … if we can assemble the needed talent around our project.
Here is the good news! Hooray! We know that this works in 2 stages.
The first stage is to create the core team. The folks here have to be able to do the basic stuff needed to get done. So in my example, I would need (1) a person who wants to gather stories about what is happening in Tartu and tell those stories (like a journalist) (2) a person who can get that content placed in digital media so that our target groups start to see it (like a marketing geek), and (3) a person who can get local partners in Tartu excited about telling their stories and supporting the development of the information flow (like a business development guy or gal). So, I am on the lookout for a person who can do all or at least some of the above. And if I find a person or persons who can do this stuff, I have completed stage 1. Hooray!
The second stage starts when I have the above areas covered. Then I need a way to get my group moving. In the old days, we might use “project management” tools – BORING! These days, WordPress works just fine and indeed better. I am developing processes that energize wordpress blogs into project development and tracking tools. and it is fun. And the key idea is that folks need to SEE next steps before they can do them. Then, once they have done that next step, they need credit for it.
More on this as I go!
Oh. I forgot to mention. You can take your WP blogs with you on your IPad with the WP app – free at the App Store. Pretty cool.