Are the efforts being poured into building a company actually producing growth? Are you scaling? Well, most of the time, the answer is an uncomfortable “no”. The reason — there is no “traction” being developed. So how do you build traction? Good question. The answer is in how you connect with your potential clients. More precisely, what channels you use and how you use them. Gabriel Weinberg has a new book about this — here is a link to a podcast where he explains what it’s all about.
So how many channels are there? At least 19. Here is a short primer.