Finding a Market Niche

Technology offers lots of opportunities for us to help each other in new ways. But where do these ideas come from? One way to think of it is to look for the most inefficient markets  that exist. Markets that charge huge premiums for just “so so” value added.

Want an example? Handicapped people in wheelchairs face huge problems when they travel. One of those problems is finding transport that accommodates their wheelchairs. A start up in Paris is addressing that problem with a car sharing idea (Uber for handicapped people9.



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