Volkswagen as a brand has had a rather positive global image. So did Enron for a while. Enron lost it when news spread that the entire operation was a scam. VW is not a scam, but it has scammed quite a few buyers and regulators.
So what can we expect? Exxon and BP have been able to overcome massive bad over scandals of performance. Can VW? Here are a few thoughts.
My take on this — the VW scandal will be remembered as part of the transitoin out of diesel and out of gas burning cars altogether.