Suddenly the web changed …

These words may be written some time in the future about major events that will unfold in 2016.

Why? Think about it. The web, as we know it now, is a mass of data flowing around with the objective of getting you to enter into a transaction. Google demonstrated that this works when it married search with online advertising. And so, online advertising has fueled much of the development of the web since then.

A new report suggests that this may start to shift. Online advertising may become less pervasive. People looking to develop the web may need to find other ways to make it pay.

Are there?`Of course — we just don’t see them yet. Stay tuned!

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