Monetizing Content

Some words of wisdom about building a content based business from Joe Pulizzi for Forbes. Instead of building a product or service first, build content first.

“You build the content first, then monetize it. You find a content niche where you can be the leading expert in the world—no matter how small. It’s not the size of the audience it’s the focus on a need for information that’s going unmet.”

The core idea

It’s not the size of the audience it’s the focus on a need for information that’s going unmet.”

This is highly valuable and timely. We are just starting to learn how to monetize content. Joe is ahead of us.

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