Each generation faces a different landscape than the one before. For example, I could not understand my parents (who had grown up during the depression years and gotten through the great war). I grew up in the sixties and seventies and had very different expectations from life. Now it is time to talk about what the current pack of young adults want: the millenials.
There are several defining characteristics. Boomers are famously self-absorbed. But millenials see this as old hat. They are empowered as well. They demand that things cater to them. And this is where banks get into some difficulties. Read on and find out why!