McGrath: Who Should Lead

Rita Gunther McGrath has laid out a new paradigm for formulating and implementing business strategy when a company can no longer be confident that it can just “exploit” competitive advantage. So what types of leaders do companies now need

  • not folks whose only experience has been to exploit pre-existing advantges
  • yes -. leaders who have passed through valuable experiences in various stages of entering and exiting markets
  • yes – leaders who have been trained to be “constructively paranoid” and who are prepared for the challenges to come
  • yes – a person who teaches the next generation of leaders

So, for example, what would leadership do if the bottom suddenly fell out of their market – as it did for aluminium in 2008? That’s next


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