So how are leaders who run nimble firms different from the old fashioned variety? Rita Gunther McGrath points to several characteristics
- they listen for truth even if it is bad news (the Kodak case study is a classic)
- they seek out hard to find data about market change (a diverse management team helps)
The Berlitz case study brings this out rather well. Berlitz evolved from a business model where it had to suit teachers 8rather than students). As times changed, its lunch wsa being eaten by Rosetta Stone. Management had to hear the bad news — and eventually they did.