McGrth: Leadership Characteristics

So how are leaders who run nimble firms different from the old fashioned variety? Rita Gunther McGrath points to several characteristics

  • they listen for truth even if it is bad news (the Kodak case study is a classic)
  • they seek out hard to find data about market change (a diverse management team helps)

The Berlitz case study brings this out rather well. Berlitz evolved from a business model where it had to suit teachers 8rather than students). As times changed, its lunch wsa being eaten by Rosetta Stone. Management had to  hear the bad news — and eventually they did.


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