McGrath – Proof of Concept

We are now at the stage of our innovation consultancy where the consultant will put the system to work. After all, we have done our trend analysis and matrix, we have senior management on board, we have an innovation oversight system, and the staff is primed with support and training. Off we go!

Except off we do not go. Not so fast. The biggest mistake we make here is to tacle something big. To start across the board and let everyone participate in the process. Wrong. This is too time consuming. We need to get some measurable progress going fast. So start with a small problem and solve it. Then move on.

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