So what happens when your firm finds that its core capacity is about to lose its competitive advantage and there is little or no time to adjust? This is exactly the position that no CEO wants to find himself or herself. It calls for the hail Mary — a desperate last ditch effort to quickly pivot.
Nolia found itself in this position two times The first time was in the late 1980’s. It happened again with the smartphone in 2008. It is a “one last throw” situation. A bet the company gamble on something that uses the firm’s capacity in a new area.
Good luck with this one!