McGrath: Firm Agility and Managing Options

This is the last section of Rita Gunther McGrath’s book that lists the characteristics of “agile” firms. Remember – agile firms are able to thrive in fast changing market settings. And they balance stability in terms of values and relationships with agility in organization, budgeting, market awareness, and “options”.

This last section is about managing options. This idea goes against the grain for those who believe in building the next big thing (NBT). They want to “swing for the fences”. In fact, agile firms tend to nibble a bit here and there as they see whether the option in question is in fact an opportunity. Then they go forward.

They graze in a field of options. I like this idea as it takes us to a smaller, incremental focus which opens the door to closer inspection of why we do what we do.


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