Re-Thinking E Books

It is hard to sell water in a rainstorm, but much easier to sell umbrellas. Similarly, when everyone and his brother are producing content, it is not surprising that it is hard to sell content. So the market for E Books has been less than spectacular. There is a glut. But about that umbrella thing … if you are in the media business, now is the time to start thinking about how to provide better curation.

I think this will be a trend in 2015 — building “threads” or “chains” of thought around topics as opposed to more ad hoc newsy reporting. As usual, USV is ahead of the pack in thinking this way.

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