A new product type: tools for improving engagement. Here is the background idea (from Giga)
The heightened awareness of costs associated with a disengaged workforce have led to the rise of a new class of software: culture-management tools. RoundPegg, CultureIQ, Waggl, and TINYpulse, among many others, are designed to keep track of employee sentiment, find problems that might affect morale or retention, and help drive initiatives to keep engagement high.
Notice the three subcategories? (1) tracking moods, (2) identifying barriers to engagement, (3) upgrading connection to work.