Microsoft = Productivity

Great post today by Dan Rowinski about the thinking of Microsoft’s CEO Satya Nadella. He makes the good point that Nadella’s focus on productivity reinforces that Microsoft is interested in “work” rather than “people”.

There is one more dimension to this. Productivity is a great idea — for the 20th century. Its tools and measures are largely about efficiency. And using productivity concepts, the 20th century made huge advances in efficiency that drove down costs for the whole range of products and services that we enjoy. But productivity assumes a stable platform to work on. And software eating the world is about how to cope when that platform is not stable. When “disruption” and “accelerated learning curves” are on the agenda. In other words, too much productivity can harm creativity.



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