Crowdfunding is Mainstream

Not too long ago, crowdfunding seemed strange. The idea that people might want to give money to others to do a project went against the grain. After all, “investors” or “banks” did that. And they did it under strict controls.

But Kickstarter, Indiegogo and others have demonstrated that people like to do this. They like being part of something new and interesting. So Kickstarter, for example, has become a major funding vehicle to get new movie projects off the ground.

This is no longer new. Kickstarter is about to announce that it has received $1 billion in pledges to date. That is a lot of crowdfuniding. And why? I think it boils down to a simple dynamic. People like to be part of new things that add value. We don’t want to just sit and watch the world go by. So give people a chance, and they take it.


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