Civilized Business?

Yesterday, my friend Marju sent me a link about a new book by Christian Madsbjerg and Mikkel Rasmussen, principals at ReD Associates, “The Moment of Clarity“.  Interesting – another effort to map out the complexities of customer buying decisions to “humanize” the business world.

I will be tracking how much “play” this book gets among business reviewers and writers and keep you updated here.

 

 

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